MY ENTREPRENEUR LIFE AND WHY I STARTED CREATING CONTENT AGAIN

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I decided to focus on entrepreneurship studies for my MBA because it was the most relatable subject for me, of all the areas I had to choose from.

Regardless, I had no intention of practicing entrepreneurship after my studies. In fact, to tell the truth, after semesters of studying accounting, marketing, and business law, I just wanted something easier to learn.

But after obtaining that almighty MBA in entrepreneurship, people started asking me why I had chosen the subject over finance or marketing; so I decided to start a small business selling kitchen-use products and water bottles.

The enterprise was named “Tiny PreciousThings”. The idea was to curate a collection of home use items. Things like gas lighters, water bottles, and thermos flasks. I started exploring the Lagos Island market (precisely the market called “Corudum”) for these items.  The unique feature of this market is that you can find products that are “one of a kind”.  That is items that you wouldn’t readily find across markets and shops in the city. Unfortunately, this business is only profitable when I have large orders. So it has morphed into a souvenir supply business.  Last Christmas, I made hampers and supplied branded thermos flasks to a pharmacy.

The other entrepreneurial effort is in creative fashion styling which I have been doing as a side hustle since 2014. I consult for fashion businesses looking to create advertisement campaigns and catalogues of their products. It gives me the opportunity to meet and interact with other creative people (photographers, hairstylists, and make-up artists). However, I would love to be able to charge a lot more than I currently do for my services. 





Last Christmas, I styled knowledge-preneur Stephanie Obi for a Christmas Lookbook by the fashion House, Design for Love; and we talked briefly about how I could create my own online course in fashion styling. So, that discussion got me thinking about creating content again. I’ve been trying my hands on blogging for some years but I think this time I am ready to go all in. 

The long term objective for me is to be able to create digital content products that customers would be interested in paying for. My strongest writing flair is in personal development, so I’m focusing on that niche at the moment as I build skills in content development and sales. 

The content available on the internet is part of what makes it such a great tool and this only goes to show that content creators are an important part of this information era. I started out selling kitchen wares but right now, I am more interested in creating good and marketable online content. 

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