MY ENTREPRENEUR LIFE AND WHY I STARTED CREATING CONTENT AGAIN

-


I decided to focus on entrepreneurship studies for my MBA because it was the most relatable subject for me, of all the areas I had to choose from.

Regardless, I had no intention of practicing entrepreneurship after my studies. In fact, to tell the truth, after semesters of studying accounting, marketing, and business law, I just wanted something easier to learn.

But after obtaining that almighty MBA in entrepreneurship, people started asking me why I had chosen the subject over finance or marketing; so I decided to start a small business selling kitchen-use products and water bottles.

The enterprise was named “Tiny PreciousThings”. The idea was to curate a collection of home use items. Things like gas lighters, water bottles, and thermos flasks. I started exploring the Lagos Island market (precisely the market called “Corudum”) for these items.  The unique feature of this market is that you can find products that are “one of a kind”.  That is items that you wouldn’t readily find across markets and shops in the city. Unfortunately, this business is only profitable when I have large orders. So it has morphed into a souvenir supply business.  Last Christmas, I made hampers and supplied branded thermos flasks to a pharmacy.

The other entrepreneurial effort is in creative fashion styling which I have been doing as a side hustle since 2014. I consult for fashion businesses looking to create advertisement campaigns and catalogues of their products. It gives me the opportunity to meet and interact with other creative people (photographers, hairstylists, and make-up artists). However, I would love to be able to charge a lot more than I currently do for my services. 





Last Christmas, I styled knowledge-preneur Stephanie Obi for a Christmas Lookbook by the fashion House, Design for Love; and we talked briefly about how I could create my own online course in fashion styling. So, that discussion got me thinking about creating content again. I’ve been trying my hands on blogging for some years but I think this time I am ready to go all in. 

The long term objective for me is to be able to create digital content products that customers would be interested in paying for. My strongest writing flair is in personal development, so I’m focusing on that niche at the moment as I build skills in content development and sales. 

The content available on the internet is part of what makes it such a great tool and this only goes to show that content creators are an important part of this information era. I started out selling kitchen wares but right now, I am more interested in creating good and marketable online content. 

Comments

Post a Comment

Popular posts from this blog

IMAGINE MESSING UP A BIG BREAK, YUP THAT HAPPENED TO ME ONCE. HERE'S WHAT I LEARNT!

-
Image
A few years ago, I did a styling gig for a major boutique brand in Lagos and it flopped! The next day I couldn't get out of bed because I could not believe how bad I messed up.   After that incident, I took a break from fashion styling for about six months. I would have quit for good if not for my fashion designer sister who asked me to style her summer collection a few months later. The summer collection went on to be a hit and I've continued styling since then.  We have all experienced setbacks before. At work, at home, and in our various relationships. I've had my fair share as well.  However, being unable to accept the fact that something unbecoming happened to us, is the worst thing we can do to ourselves.  No one is promised a life free of adversity or challenges. So being in denial of our shortcomings would prevent us from growing. Looking back, I realize that I couldn't deal with the embarrassment of failing even after I had taken responsibility for my work.  Ho
Read more

BG REACTIONS: THE SILHOUETTE CHALLENGE

-
Image
I really love the silhouette challenge. Maybe I'm a low-key bad boy. But I know for certain that I'm not alone here. Despite the fact that the challenge has been met with so much backlash from men and women, more and more people are participating. The silhouette challenge basically involves one switching from a robe or PJ into lingerie while dancing to Paul Anka's "Put Your Head On my Shoulder". The Silhouette is created by a crimson red Snap Chat filter available on the mobile App.  Why is this challenge bursting my head?  1. It's the fact that a song from 1959 makes a come back in the year 2021! Up until yesterday, I had never heard of a Paul Anka. It's also very heartwarming that he's alive to experience all of this. And really, from the looks of Paul's website, it seems the old man is also going with the flow.  "Life is Short, Art is long" is something I say a lot. And I know for certain, that art never really goes away. It is always
Read more

"WE LEARN TO CUT TREES BY CUTTING TREES"

-
Image
A while ago, I was part of a mentoring session with Ms. Folake Odediran, the General Manager for the pharmaceutical company, Sanofi Nigeria, Ghana. And as she took her seat to start her session, She looked around the table and said, "I want you all to remember this: you learn to cut trees by cutting trees. " She went on to explain that performing a task over and over again, makes us better at doing that task in the Long run.  However cliche, the truth is that Practice makes perfect.  For example,  I try to read some of my old articles sometimes and I sincerely can't believe how awful they are. For real. Over time and through practice,  I've been able to find my own writing voice and I know for sure that I am better at writing now than I was, a few years ago.  I also remember clearly when my sister first started out as a fashion designer. For a while, the only thing she could make by herself was an A-line skirt and a bustier top. But now, her fashion brand can pretty m
Read more